What top apps get right. And wrong.

Real app teardowns through a behavioral science lens. See what drives activation and engagement in top products — and what's quietly costing them users.

Doordash

Growth Audit of their mobile Home screen, transforming it into an AI-driven personalized experience

Spotify

Growth audit of Spotify's Home screen, tackling decision fatigue with a confident AI-driven recommendation engine.

Wise

Growth audit of Wise's home screen, turning a static balance card into an AI-driven action hub with Psychological Momentum.

ChatGPT

Growth audit of ChatGPT's onboarding, solving the blank screen activation problem with the Default Effect.

Airbnb

Growth audit of Airbnb Experiences, replacing a friction-heavy search form with an AI-driven recommendation feed using Progressive Disclosure.

Airwallex

Growth audit of Airwallex's onboarding, replacing a dead-end screen with a value-preview dashboard to boost activation.

Doordash

Growth Audit of their mobile Home screen, transforming it into an AI-driven personalized experience

Spotify

Growth audit of Spotify's Home screen, tackling decision fatigue with a confident AI-driven recommendation engine.

Wise

Growth audit of Wise's home screen, turning a static balance card into an AI-driven action hub with Psychological Momentum.

ChatGPT

Growth audit of ChatGPT's onboarding, solving the blank screen activation problem with the Default Effect.

Airbnb

Growth audit of Airbnb Experiences, replacing a friction-heavy search form with an AI-driven recommendation feed using Progressive Disclosure.

Airwallex

Growth audit of Airwallex's onboarding, replacing a dead-end screen with a value-preview dashboard to boost activation.

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Ready to accelerate growth?

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You bring the vision. We bring behavioral science-backed insights to get you there faster.

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